Since its 2012 launch, Tinder has quickly become one of the most popular forms of online dating. Its simplicity has been part of what makes it so attractive to its users – using geolocation, the app shows users profiles of their preferred gender and age-range within a set geographical area.
Profiles consist only of a first name, an age, a 500-character description, and up to six photos. If the user likes a profile they “swipe right” and if they don’t, they “swipe left”.